Tag Archives: Psychology

If You Have Users, Simplicity is Paramount

If you’ve created something that users, customers, players, readers, fans, whatever will be interacting with, primarily a website for example, ease of use, perhaps above all else, is the most important element to keeping people happy and greatly improves the chances that they’ll actually take action. This of course all starts with what their immediate […]

The False Equivalence that Simple is the Same as Ugly

As a minimalist web designer, this has been an uphill battle throughout my entire career, and I’ve heard simple designs referred to in every derogatory manner imaginable: plain, bad, boring, ugly, broken, stupid, dated, unprofessional, incomplete, and on and on. The truth is that minimalism is a philosophy, a very carefully considered methodology. Like a […]

The “S” in https Stands for Sexy

I wanted to run-down a quick analysis on our recent obsession with that green padlock that gives us the warm and fuzzies all over. What exactly is it; what exactly does it mean; what exactly does it do? When you see https (Hypertext Transfer Protocol Secure) alongside a solid padlock with no error messages in […]

How to Disagree without Arguing

While the English language is very precise, it’s still very difficult to communicate with others with understanding and proficiency. Across culture, the very meanings of words don’t always hold. Take the word argue, perhaps a word with the most incorrect negative connotation there is, and while the header of this article is probably the most […]

First Impressions are Meaningless — I Like to Give People an Actual Chance

Of course, when any generalized statement like this is made, it should be a given always that it falls within reason, as there are always exceptions to the rule and extremes to consider. For example, whether it’s a job interview or a first date, showing up without having taken a shower, with mustard stains all […]

There is No Right Way Or Wrong Way to Do Anything

…only the popular way. To do something only for the sake of it being the popular way, even though it otherwise doesn’t fit your best interest or desires is not a good reason to choose that route at all. My whole life I’ve been told that I was doing it wrong, that things must be […]

The Outcome of a Decision Doesn’t Dictate Whether it was the Right Decision

This may in fact be my most frustrating pet peeve. Professional gamblers probably understand this lesson better than no one else, but many people follow a more limited and linear logic. You bet on red and it lands on black, they say: “Should of gone with black.” You bet on black and it lands on […]

Life is Full of Mistakes, Business is No Different

I’ve made mistakes my whole life, as I will until the day I die, no different from you or anyone else that ever did, does, or will exist. Yet, despite this commonality of all human beings being fallible, which one could argue, is essentially the human condition, most of us fight, irrationally, ignorantly, and egotistically […]