How to Get a Logo Designed Inexpensively with Quality

It seems that almost everyone needs a logo or brand these days. You don’t need to pay a fortune to get a quality logo designed. It can be affordable.

Step 1.

First, I recommend that you outline as many details about your desired logo as you can. The more clear you can be on what you want, the better.

Here are the details that will be helpful to a logo designer and get you better results faster:

  • What wording is needed? (the name of your company, slogan, web address, etc.)
  • What fonts would you like? (name the actual fonts or font styles you’re looking for, modern, fancy, grungy, etc.)
  • What color scheme would you like? (white, blue, etc.)
  • Icon/design element or any additional ideas of what you’d like to see in the logo? (maybe an icon of a house, dog, some other unique design element, etc.)
  • References? (are there any other logos that you like that you could show the designer to get them on the right track)
  • Dislikes? (are there any design elements, colors, fonts, industry cliches, etc. that you specifically want to avoid)

Onto finding someone to design your logo. I’ll list three great resources for your logo in order from possibly free to cheap to more standard rates.

Step 2: Free or Cheap

craigslist

If you don’t already have an account, sign up here.

You may want to start by posting a listing asking if a student or new graduate might be interested in designing your logo for practice (be sure to make it clear upfront that it’s for no pay). Although lots of seasoned designers will frown upon this and you may get some nasty feedback, there is actually nothing wrong with this (allowed by craigslist).

The fact of the matter is that there are students that do need practice, to receive credit for school, or to begin building their portfolio. Some schools actually have programs where they offer to design logos and websites for free so that their students can get real-world experience. Good luck getting on one of these lists or not being 437 in line though.

Step 3: Flat Rate

Mom ‘n’ Pop Logo Shop

If you’re willing to pay at least $100 for your logo, there are some reputable professional services that offer affordable quality work without limits on revisions so that you won’t get stuck with a logo you don’t want.

Step 4: Contest-based

99designs

If you don’t already have an account, sign up here.

This is a pretty neat service. You basically enter your logo details to be designed in a contest format. Many designers will provide you with designs for you to rate and leave feedback for. Eventually, you’re expected to pick a winner and then pay them for the final design. It costs $39 (see updated pricing) initially to enter. Then, to purchase your final design it will run you between: $299 – $799+.

Tips & Warnings

  • When working through craigslist, make sure to really research the designer, checkout their portfolio, etc. It’s standard for freelancers to ask for partial to full payment upfront (this is okay). Just make sure you get a good feel for them first, so you’re not getting scammed out of your money.
  • If at all you have any trouble or questions about this how-to or find any errors, please comment and I’ll work to update and resolve the article so it’s more thorough and clear.

Ethics

If you have an ethical problem with people getting logos designed by any of the available avenues above, you probably agree with this comment. To avoid redundancy you can read my response to that mindset here. If you have a different view altogether I’m always welcome to friendly, intelligent discussion and debate.

  • Anonymous

    as a professional designer with 30 years experience I find it disheartening that the design process, I am talking about the creative design process, and not artwork, has been denigrated to the point where work should be cheap or free. Whats more, can a student with little life experience give you something of depth and meaning.

  • No, you’re right; a student certainly couldn’t design the McDonald’s arches, that took a whole team of people.

    But, they could definitely design a mom and pop’s logo, or their high school’s chess club logo or that guy down the street that builds birdhouses.

    This article clearly applies to those individuals or the super small startup companies that have little to no money that are looking to get a break just like that student might.

    As a 30 year vet I should hope your skills, time and price would be put towards medium to large companies or even corporations that have serious budgets to even retain your services to begin with. And those companies go to the serious design firms or seek out the top talent like yourself cause they have the bucks, they don’t end up on this article.

    Not everyone is looking for something so in depth it makes people hungry or want to buy a toaster. Sometimes they just want something that says: “Bob the Birdhouse Builder” and they shouldn’t have to pay a fortune to get it, that’s where the heart is at.

    Thanks, Bryan

  • Paul

    http://www.freelancelogo.co.uk is also a new competitive site where you can host a design contest for designers to compete for your prize so you get lots of designs for one fee.

  • Mike

    Also you can get a professional logo at http://www.logotemplate.it It’s simple, fast and convenient!

  • Well said Bryan!

  • guidefortech

    Logo and Graphic designs are play very dominant role to making attractive websites.
    you can easily make it cheaper from the basic knowledge of logo and graphic design.
    Get to know more about Logo & Graphic design visit at:QualityLogoDesign

  • James Christiansen

    I’m in the same boat, and after doing some research (and Googling), it seems as though a lot of advice on this site is OLD and NOT recommended. My takeaways:

    NeedMyLogo.com – AVOID this site. The website owner is selling the domain, and you’ll be throwing money down the toilet. The site makes minimal revenue, and there doesn’t seem to be that much interest in continuing the site.

    99designs.com – Can be a huge hit or miss. A lot of backlash on this site (by designers and companies alike). Seems like there’s a lot of copying / reusing designs, and a lot of good designers are fleeing the site. That said, YMMV.

    CraigsList – Total YMMV. My advice if you’re going this route – put an add in a local arts / design program at a college. You can get students that are more likely to work harder for less money. You might have to do a bit more babysitting, but it might come out being a lot cheaper for you in the long run.

    Just my $.02

  • You’re right, this article is definitely out-dated.

    Strange fact, I actually used to own needmyLOGO and that’s why I recommended it, there was a good flow of customers and I had a high satisfaction rate, but I was growing tired of client work and I wanted to focus more on building products and that’s why I sold it.

    Honestly, I wouldn’t recommend it anymore either. No offense to the new owner really, but based on the new company logo they put up (kind of silly looking) it didn’t appear they were a logo designer themselves, perhaps just experimenting with the concept of a logo shop.

    https://flippa.com/3185313-pr-5-site-with-137-uniques-mo-averaging-50-mo-made-100-in-the-last-30-days – I do indeed see that it’s up for sale again. Maybe I should try and get it back and salvage it? For mom and pops, it was a safe-haven from all the snobby designers who think that logo design should cost A LOT, for EVERYONE.

    Thanks, Bryan

  • 99designs is a good place to find the right designer. But not the only one!
    Take a look at our works and prices. I hope you’ll like it ;)
    Best regards,
    Artem from AHA! Logo team