Category Archives: Marketing

The Truth About Business

The bottom line for all businesses, is to make as much money as possible. In theory, there’s nothing wrong with that. After all, that’s the entire point of business, right? However, the problem lies in how far a business is willing to go to achieve that goal, pushing the boundaries of what’s legal, and often, […]

The “S” in https Stands for Sexy

I wanted to run-down a quick analysis on our recent obsession with that green padlock that gives us the warm and fuzzies all over. What exactly is it; what exactly does it mean; what exactly does it do? When you see https (Hypertext Transfer Protocol Secure) alongside a solid padlock with no error messages in […]

Data is the New Currency: When Free isn’t Really Free

There’s no such thing as a free lunch, as they say. There are a lot of recurring themes on my blog, and one of them that I cover quite a bit, is privacy. About how it’s an illusion, about how big companies don’t care about your privacy, and also about how they can use your […]

How to Create a Twitter Retweet Button

The purpose of placing a Retweet button on your site is to help promote a specific Tweet, often for the purpose of a contest or giveaway. The information is readily available here, but a little more hands-on than say going through the form of creating a Follow button. Here, we have to create our own […]

Why Are Most Companies’ Support Staff So Dumb?

I don’t think there’s a normal functioning adult alive today that hasn’t experienced the painfully dumb customer support rep who knows less about the given service than they do, at at least one point in their lives. You’d think with these companies that are making millions (maybe billions of dollars), that they would have figured […]

Way Too Much Information

While that’s often associated with a sarcastic remark to someone who’s perhaps revealed too intimate of details about themselves, I’m actually referring to something else entirely — the disturbing amount of information others have on us. The truth of the matter is that we’re identified and profiled by a staggering amount of statistics in the […]

The Unprofessionals

I’ve listed spammers, scammers, and charlatans in the past, but that doesn’t cover everything. There’s a sort of in-between area of so called professionals that seemingly provide a legitimate service, but are clearly awful in their approach and abilities as self-proclaimed professionals. We’ll call them the unprofessionals. Sadly, this article will probably only be used […]

User vs Customer

Many services (especially web-based ones) offer both free and premium services and products. While there is a clear line between a free tool and a premium one (you’d remember paying for something), users tend to conveniently forget that fact when it comes to support. Let’s break down the differences… User A user, as you would […]

Websites Holding Your Info Hostage

I want to clarify upfront that all the points found throughout this article are not necessarily aimed at any company specifically. Although, I mention a few examples in part, it’s important to understand that they merely sparked the idea for this article and most of the information found throughout are simply my generalized observations from […]

The Customer is Always Right? Wrong.

In fact, the customer or end-user is often wrong. I imagine when the phrase was coined its intended purpose was almost purely marketing, as in to make the customer feel like they’re right even when they’re wrong. Not to be literally taken, although this I’m sure backfired in some cases. In the very least, this […]