Tag Archives: Design Philosophy

The False Equivalence that Simple is the Same as Ugly

As a minimalist web designer, this has been an uphill battle throughout my entire career, and I’ve heard simple designs referred to in every derogatory manner imaginable: plain, bad, boring, ugly, broken, stupid, dated, unprofessional, incomplete, and on and on. The truth is that minimalism is a philosophy, a very carefully considered methodology. Like a […]