Tag Archives: Minimalism

If You Have Users, Simplicity is Paramount

If you’ve created something that users, customers, players, readers, fans, whatever will be interacting with, primarily a website for example, ease of use, perhaps above all else, is the most important element to keeping people happy and greatly improves the chances that they’ll actually take action. This of course all starts with what their immediate […]

The False Equivalence that Simple is the Same as Ugly

As a minimalist web designer, this has been an uphill battle throughout my entire career, and I’ve heard simple designs referred to in every derogatory manner imaginable: plain, bad, boring, ugly, broken, stupid, dated, unprofessional, incomplete, and on and on. The truth is that minimalism is a philosophy, a very carefully considered methodology. Like a […]