Tag Archives: Advertising

False Advertising: Legal or Illegal?

Is false advertising illegal? Yes, of course. At least, that’s what I’ve always thought. Well, for just about as long as I can remember, most companies have lied or mislead us in one way or another. Sure, there’s a lot of fine print and red tape and most companies are likely using legal loopholes. But, […]

Kudos to the Team Behind the Kevin Bacon Spot

First, watch it: There’s nothing worse than when a TV ad tries to be funny or relate to a demographic and fails miserably. It only serves to add to the annoyance of a commercial and further makes you not like or want the product because you’re now associating it with stupidity. It sounds silly, but […]

Any Publicity is NOT Good Publicity

People are very opinionated, to the point of absurdity at times. Some decisions we make are based solely on good and bad associations, regardless of good judgment, logic, or even properly being informed. What separates us from animals is primarily this: An animal’s reality and motivations are based mainly on their instincts A human’s reality […]

A-Z of Web Business Mistakes

This is in no way intended to be a definitive, be-all-to-end-all list, but hopefully some may find it helpful. I’ve certainly made some of these mistakes in the past. We’re always learning and the best instance of learning is when you learn something you may be doing wrong, admit it, and come out more knowledgeable […]

The End of www.

UPDATE — Looking to go all non-www. See that article here. This is old news, but still it lingers that people think you must type in www.google.com before a website in order to reach it. On rare occasion, I’ve even encountered people that think they need to actually type everything out: https://www.google.com/ — this is […]

Marketing & Media: Good vs Bad

I’ll cut to the chase. Most commercials, ads, movies, music, games, etc. that you’re exposed to in your lifetime will just simply not be very good. Why? Because it’s difficult to be original. And once someone does do something great and original, many clones will follow and it will become a worn out fad that’s […]