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MySpace Marketing

By Bryan Hadaway | Published May 22, 2009 | Need me to update this article?
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I’ve written an article for the The Project 100:

http://theproject100.wordpress.com/ Retired

It’s a collaborative effort to bring together 100 Marketing Professionals to write 100 distinct articles about:
“Marketing in the Social Media Era. Building Dynamic Consumer Relationships.”

With the articles, a PDF eBook and Hardcover Book are to be created and sold, with all the profits going to support the Susan G. Komen for a Cure Fund:

http://cms.komen.org/komen/index.htm

which is a fund to help continue the research to find a cure for breast cancer.

Here is the article which I think will be a good read for others:

MySpace Marketing

By: Bryan Hadaway

I think that in this day in age, whether you’re an online or offline company/presence; the statement: “MySpace is one of the #1 places if not THE #1 place to market and promote almost any talent, service or product online.” could be easily accepted by most.

This can be proven by simply looking at the numbers:

70+ Million Unique Visitors Monthly

According to News Corporation, MySpace’s parent company or by simply visiting MySpace.com to see what big budget film, band, event, etc. has taken over the homepage this time. You’ll find that everyone from small businesses to big corporations have some sort of presence on MySpace.

In my opinion, if a for-profit or even a non-profit company or organization isn’t taking advantage of MySpace’s Network, there is something wrong with their efforts. The purpose of Marketing on MySpace is simple, to build as many “friends” as you can for the purpose of gaining a new fan or driving traffic to your website and gaining potential customers.

No matter what your demographic is, you can likely reach it on MySpace. “Friend Adding” or “Friend Requesting” is done through many techniques, most effectively it’s done with a “MySpace Friend Adder” which is automated software that gathers and requests Friend ID’s with little effort by the user.

That being said, it’s also important to note that although these techniques can be very effective, it’s also against MySpace’s Terms of Use and one’s account could be disabled or deleted if you abuse it. Once you have the friends you can continue to advertise to them through bulletins and messages, etc.

Often, a companies MySpace profile will receive more traffic than their official website and given the fact that MySpace is “Free” and that you can customize your profile very closely to a normal webpage/website using HTML / CSS / Flash that their MySpace profile is sometimes their only online presence among other social networks, but MySpace is hands down the #1 online social network, users and visits wise without dispute.

MySpace has always offered ad space for high paying companies, but it now appears that they’re tying to reach smaller budgets with their new “myAds” Campaign. I’d like to add that you can also target your AdWords Ads on MySpace and it’s also possible to advertise through the use of widgets now that MySpace has opened up to developers.

In closing, I would like to state that I guarantee I’ve missed some examples of how to market, promote or advertise on MySpace because the possibilities are simply endless, let’s see how MySpace evolves in the years to come, there is a lot of speculation on whether or not MySpace will survive. But, it’s here now and it’s thriving, so take advantage of it while you still can.

Thanks for reading, Bryan

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  • Elgin Owens

    I believe that Myspace will always be to social networking what Napster was peer-to-peer file sharing, in that they both where the first of there kind and were what seamed to be overnight success, quickly becoming common knowledge. Myspace, if it hasn’t already, will undoubtedly out live the original Napster due to the obvious legal problems Napster faced. Myspace is what’s hot today, meanwhile there are many competitors, including Facebook, and Twitter to name a couple. Myspace can’t hold it’s place at the top forever and thus we must always be looking for the next big thing. I think that we have learned some very valuable lessons from myspace, which will help us succeed with whatever the future has to offer.

  • http://www.bryanhadaway.com/ Bryan Hadaway

    Napster and MySpace weren’t necessarily the first of their kind, but yes.. the first mainstream incarnations of their kind.

    I think psychologically you’re very right;
    “we must always be looking for the next big thing”

    So it’s not that MySpace won’t continue to better itself, make millions and get millions of hits each month.. MySpace will never go away. But, indeed people get bored and look for something fresh (hence Twitter).

    I like Twitter because it’s more professionally driven and is good for legitimate networking. But realistically, the only reason it’s successful is because it’s new and fresh, there is more of an adult/professional user base and it’s pretty.

    But, technically speaking and functionality wise, it offers nothing in comparison to other social networks except for simplicity.

    But, social networks and Web 2.0 will never go away, because they’re about human interaction which will never go away. Just like we play video games online and go to theme parks, it’s about immersing ourselves.

    I constantly brainstorm about creating a social network; and the number one goal is to treat the user as best as possible, to beat out the competition in user appreciation (I won’t go into details). But, the key idea is that the users are the ones that will make it work and bring in the money, so they deserve some rewarding.

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